Vignelli sounds like a pasta

The first thing I noticed about this booklet was how many times it said “fellows” in the introduction. I haven’t heard that word in a while and it is a good word with a positive connotation to it, so I think we need to bring that back.


I found the writing on semantics very interesting. They describe it as finding the meaning of a subject or understanding that subject, and I think this is something I was trying to do this week during the photoblitz. Throughout the week, I have been trying to understand the concepts we have to choose from for the blitz– rhythm, balance, proportion, dominance, etc.– . Although, I do not yet have my subjects, I want to be able to fully grasp the ideas within these words so that I can find pictures or symbols that accurately express them.

While reading about syntactics, all I could picture was the movie “The Little Rascals,” where the character Uh-Huh says a new word and every gasps, then he follows with the line “Actually, I’ve always had a rather extensive vocabulary, not to mention a phenomenal grasp of grammar and a superlative command of syntax. I simply chose not to employ them.” Aside from remembering that, I also gained from this section that syntactics can be used in designs as the relationships between different aspects of it, such as grid-lines and fonts.

In pondering over pragmatics, I like the combination of clarity and complexity. Generally clarity is accompanied by the idea of simplicity, but here it is the opposite. I also liked to think about how pragmatics reflects to semantics. Semantics is the artist understanding the subject and I think that leads to the understanding of the subject by whoever is experiencing the art.

I never before thought of Discipline being an important aspect of art. It now makes sense that even art, without effort and determination, is wrong. This idea also ties in with all the previous ones, especially the semantics. Semantics requires the responsibility of putting in the effort to learn and understand the subject; therefore, semantics requires discipline.

The term “appropriateness” was one I had trouble understanding in the context under which is was explained. It says that it is supposed to be whatever is right in the situation but then goes on to be something that is transformed. I’m still not sure what is meant by that.

Ambiguity was a concept that i found fun to think about. I am definitely a person who likes to find alternate meanings to things, whether they are puns or very far off connections to something else. But Vignelli is correct in stating that it has to be used responsibly.

The  Design is one  reminded me of the concept of noir in that it is not a singular thing. Like noir is not a genre, design is not one particular style, it is all styles.


Some of the tangible aspects of Vignelli’s canon that I found interesting were texture, scale and white space.

The concept of texture is important in design because it plays a key role in someone’s experience of the piece. If something is polished or smooth, it creates a different feeling in your hands and therefore, your emotions than if it were rough and hard to handle.

Scale is another important aspect in tangibility because knowing how to manipulate scale shows a greater understanding of the object and its environment. In order to change the regular scale of something, you need to know what makes it right and change that to into what makes it different.

White space was perhaps the concept that stuck out to me most when reading through this because I thought about how often the white space on pages in overlooked. When you go through a textbook or magazine, you never imagine that spaces left blank have purpose, you assume that they were just left– that they were forgotten about. This description of white space gave a new meaning to all of what I thought were just empty places.



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